Sandy Gennaro

Independent Speaker/Author

Sandy Gennaro is a world-class speaker/drummer who has recorded/toured with several globally known artists

including three members of the Rock and Roll Hall of Fame during a career that spans 56 years and continues today.

Sandy now uses the lessons he’s learned surviving the murky, shark-infested waters of the Music Business to help

organizations large and small identify and offer solutions to issues regarding leadership, change management,

employee retention, longevity, motivated engagement, customer service, brand loyalty, team building, and sales. He

has helped businesses and student bodies create a thriving culture as a launching pad for heightened success in

business, relationships, and life. He incorporates his unforgettable behind-the-scenes stories to drive home his

proven concepts to create Rockstar Performance in every arena.

Sandy’s book “BEAT THE ODDS IN BUSINESS AND LIFE” helps readers understand the principles of a successful

and fulfilled business and personal life. And successful personal and business relationships are a by-product of the

implementation of these principles in your day-to-day lives - B.E.A.T.S...Belief, Enthusiasm, Attitude, Tenacity and


Artists such as Cyndi Lauper, Joan Jett and the Blackhearts, The Monkees, Bo Diddley, Johnny Winter, Montrose,

The Pat Travers Band, Mark Farner, Benny Mardones and Robin Gibb have all successfully experienced Sandy’s

expertise in the recording studio and on stage.

Sandy has also transformed lives as a senior faculty member of The Collective NYC for 27years; enabling musicians

to perfect their craft and educating them on the Business of Music, the curriculum of which he created.

How does an artist go from a “nobody” to a global superstar in 4 months? How does an artist go from being an

underdog novelty act to the Rock and Roll Hall of Fame? Sandy divulges these tactics which apply to ALL businesses

and relationships.